PR; New guide provides consumers and retailers with the power to compare CBD products with greater confidence



“Lack of regulation is leading to confusion, wasted money and mistrust”

Amy Burgess, CEO, Life Spark CBD

February 2022: With a proliferation of CBD products on the market from several hundred CBD brands, Life Spark CBD – one of the UK’s few suppliers of fully organic CBD – has launched a free comparison guide to help retailers and consumers fully evaluate the quality of CBD products they are considering buying or are currently using. 

Most retailers and consumers don’t understand what they are actually purchasing when it comes to CBD.  The CBD industry is young and unregulated where quality, purity, and potency of available CBD products on the market varies widely, and labelling can be deceiving.

The Centre for Medical Cannabis tested 30 High St. CBD products in 2019.  One High Street pharmacy product had zero CBD and retailed for £90, and 11 had less than 50% of their stated CBD content. 8 products had solvent and heavy metal contamination, and one product had a dangerous level of ethanol in it and 13 had illegal levels of THC in them.

Prior to starting the business, the future Founders tried 6 products and only 2 were effective. This became the primary reason for launching Life Spark CBD.  Another example of the confusion when purchasing CBD is a customer of an e-commerce company who believed she purchased 2,000mg of CBD, a strong concentration, only to discover it was ‘2,000mg CBD Oil from whole plant extract’, not actual CBD.  A high price was paid for relatively little CBD.

The CBD Comparison Guide from Life Spark CBD helps people compare strength, price and quality using 19 different characteristics found within CBD products, from whether it’s derived from industrial hemp or specially bred hemp, organically grown, to the carrier oil used and the taste.

For a high-res version of this chart, please visit:

Amy Burgess, CEO of Life Spark CBD, commented:

“CBD is a burgeoning industry in desperate need of regulation. It is currently very difficult for someone unfamiliar with CBD products to compare quality and costs. We have done our own research and found a huge disparity in the quality, purity, and potency of CBD products on the market and labelling can be deceiving.

“We are sharing our findings in the hope that it will encourage a full review of the market. Until then, we have created a comparison table to give consumers and retailers much needed guidance when it comes to evaluating CBD products.”

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